Does AI actually understand what you sell?
Paste your real homepage headline below. This checks it against the same plain-language clarity a buyer question needs to match, not a style opinion, a rule-based check.
- AI matches your page to a buyer's question. Vague copy gives it nothing concrete to match.
- Name your category and your audience in plain words, in the first sentence.
- Paste your headline below. It flags common vague phrases and checks for a real category and audience.
Why "empowering teams to do more" doesn't work
A real buyer question looks like "what's the best CRM for a small marketing agency?", specific noun, specific audience. If your homepage says "we empower teams to do more," there's no category noun and no named audience for anything to match against. It's not that the sentence is badly written, it may read fine to a human who already knows your brand. It's that there's nothing literal in it for a search engine or an AI assistant to connect to an actual question someone is asking.
This isn't unique to AI, the same clarity gap shows up in traditional SEO too, but it matters more for AI answers specifically, because there's no ranking algorithm slowly learning your brand over months of clicks. The assistant reads your page fresh, in the moment, and either the match is obvious or it isn't.
Check your own headline
Pre-filled with a deliberately vague example, replace it with your own.
The vague-phrase list this checks against
These aren't bad words on their own, the problem is when a headline leans on them instead of saying what you actually are: empower seamless next-generation innovative solutions revolutionize synergy cutting-edge world-class holistic robust leverage disrupt ecosystem modern enterprise.
FAQ
Why does vague homepage copy hurt AI visibility specifically?
An AI assistant has to match your page to a buyer's question. A vague headline like "empowering teams to do more" gives it nothing concrete to match against; a specific one like "CRM for small marketing agencies" maps directly to real buyer questions about CRMs for agencies.
Isn't clever, brand-driven copy better for humans even if it's less literal?
It can be, for an audience that already knows who you are. The tradeoff is real: a homepage optimized purely for brand voice over category clarity is optimizing against exactly the kind of specific, literal matching both search engines and AI assistants rely on for a new, unbranded visitor.
Does this checker read my actual website?
No, paste the text yourself. Nothing is fetched or sent anywhere; the check runs entirely in your browser.
What's the single biggest fix if my score is low?
Name your category and your audience in the first sentence, in plain words a buyer would actually type, "CRM for small marketing agencies," not "the platform for modern teams."