Make your FAQ machine-readable
A free FAQPage schema generator, type your real questions and answers, get valid JSON-LD to paste onto your page. No signup, nothing leaves your browser.
- FAQ schema (schema.org's FAQPage type) tells search engines and AI assistants exactly which text is a question and which is its answer.
- It doesn't make weak content good. It removes ambiguity, so a good answer gets extracted correctly instead of guessed at.
- Fill in your real FAQs below, copy the generated code, paste it onto the same page as the visible FAQ text.
Why structure matters, not just content
AI assistants and Google's own systems don't read a page the way a person does, they parse structure to figure out what a block of text actually is. A heading followed by a paragraph is somewhat ambiguous: is it a section, a definition, an aside? A <details>/<summary> pair styled to look like a question is still just styling, nothing in the underlying markup says "this is a question and this is its answer" unless you say so explicitly.
That's what FAQPage schema does: it's a small block of JSON that names each question and its answer in a format every major AI assistant and search engine already knows how to parse. It's the same principle behind why heading structure matters for AI citation generally. Real research on ChatGPT's own citation patterns found the large majority of cited pages use clear, logical heading hierarchy with a single primary H1, not because headings alone are magic, but because clear structure is what makes a page's real content unambiguous enough to quote correctly.
Build your FAQ schema
Add your real questions and answers below. The generated code updates as you type.
Your FAQPage schema
Doing it right
- Match the schema to real, visible content. Schema is meant to describe what's already on the page for a human reader, not to add claims a visitor never sees.
- Answer the question directly, first. Lead with the actual answer in the first sentence, then add detail, the same discipline that makes an answer easy for a person to scan is what makes it easy for an assistant to extract cleanly.
- Keep it to real questions. A page padded with dozens of thin, repetitive entries to manipulate rankings reads that way to search engines too, 4 to 10 genuine questions beats 30 shallow ones.
- One FAQPage block per page. Don't merge FAQs from unrelated pages into a single schema block just because it's convenient, schema should describe the one page it's on.
Where the code goes
Paste the generated block anywhere in your page's <head> or <body>, wrapped exactly as shown, it's already wrapped in the right <script> tag. No other setup is needed; search engines and AI crawlers parse this automatically once it's live on a page they can read (see the complete AI crawler list if you're not sure which crawlers can reach your site at all).
FAQ
Does FAQ schema guarantee AI will quote my answer?
No. Schema tells a machine what your content means, not how good it is. It removes ambiguity about which text is the question and which is the answer, which makes correct extraction more likely, but the content still has to actually answer the question well.
Where do I put the generated code?
Paste it inside the <head> or <body> of the page that contains the matching visible FAQ content, wrapped in a <script type="application/ld+json"> tag exactly as generated.
Do the questions need to also appear as visible text on the page?
Yes. Structured data is meant to describe content that's actually visible to a reader, not to add hidden claims a visitor never sees. Match the schema to real, visible FAQ text.
How many FAQs should one page have?
Enough to genuinely answer what a reader would ask, generally somewhere around 4 to 10. A single page padded with dozens of thin, repetitive questions reads as an attempt to manipulate rankings rather than a real help section.