Privacy Policy

Who we are

GapCite operates gapcite.com. We track whether AI assistants mention and recommend businesses, audit websites, and provide AI-generated content and outreach drafts. Customers can also use GapCite to publish content to connected websites.

What we collect

Account data

We collect your email address. We also keep the IP address of sign-in requests for rate limiting and abuse prevention. Sign-in uses an emailed one-time link, not a password.

Free scans

We collect your website URL, brand name, email address, optional competitor and IP address. You do not need an account to run a free scan.

Project data

We collect brand names, website URLs, competitors, buyer questions or prompts, brand facts you enter and buyer profiles.

Data we generate

We generate and store AI assistant answers to tracked questions, cited sources, visibility scores, website audit results, link opportunities and AI Marketer drafts.

Optional connections and uploads

• Website analytics: you can grant read access to GapCite's service account. We read sessions, sources, key events and revenue by landing page.
• Website publishing: we store the website or content management system credentials you enter so we can publish drafts on your instruction.
• Tracking snippet: if installed on your site, it records AI assistant referrals and AI crawler visits. It records the assistant or bot name, page path and time. No personal data of your site's visitors is stored by the snippet.
• Server logs: you can upload server logs for AI crawler analytics.

Messages and payments

We collect support messages and emails sent to GapCite addresses. Payments are handled by a third-party payment processor. GapCite does not store card numbers.

How we use it

We use data to provide the service. This includes running scans, tracking AI visibility, auditing websites, generating drafts, publishing as instructed and providing connected analytics.

We also use data to sign you in, send service emails, respond to support requests, and prevent abuse. We never sell your data.

Who processes it

We use service providers in these categories:

• Hosting.
• Payment processing.
• Email delivery.
• AI model providers, which receive buyer questions, public website content and brand facts to generate answers, checks and drafts.
• AI search engines, which we query with buyer questions.
• Search and backlink data.
• Bot protection on forms.
• Website analytics on gapcite.com.

Public scan pages

Free scan results are published on a public page at gapcite.com/aivisibility/<domain>.

You can request removal of a public scan page by emailing hi@gapcite.com.

Cookies

GapCite uses an HttpOnly sign-in session cookie and website analytics cookies. Forms also use a bot-protection check.

Emails

We send transactional emails, including sign-in links, scan results, weekly results and notices that drafts are ready.

Customers can control notification types in Settings. Every notification email includes an unsubscribe link.

AI assistant connections

You can connect AI assistants and other apps to your account through OAuth. You approve each app before it is connected.

You can disconnect an app at any time in Settings > AI assistants.

Your choices and deletion

You can control notification types in Settings and disconnect approved apps in Settings > AI assistants.

To request removal of a public scan page, or deletion of your account and data, email hi@gapcite.com.

Changes

GapCite may update this Privacy Policy. This page shows the latest version, and we will email customers about material changes. For questions about changes to this Privacy Policy, email hi@gapcite.com.

Contact

Contact GapCite at hi@gapcite.com with privacy questions or data requests.