See what AI says about your brand
Brand profile in the Insights tab shows the strengths AI credits your brand with, the objections it raises and the claims that need correcting.
What you get
- Compare strengths and objections See bars for the attributes AI credits your brand with and the objections it raises. Each is measured as a share of the answers that mention your brand.
- Compare your brand with competitors Use a radar to compare your brand with your two most mentioned competitors and a heatmap to see attributes across every tracked brand. See attributes credited to competitors but not you, plus the objections AI raises about each competitor.
- See what each engine says View top attributes by AI engine and read full answers to five questions asked about your brand by name each week. Those answers feed your brand profile.
- Turn wrong claims into tasks Find statements that contradict your confirmed brand facts, alongside the pages the engine cited. On plans with AI Marketer, each becomes a task with the correct sentence to add to your site and the cited pages to ask for a correction.
Science behind GapCite
GapCite uses round-trip validation, a method with published evidence from information retrieval research.
Questions tested against real brands
GapCite tests every candidate question against real AI engines to check whether it reliably surfaces a known real brand before trusting it as a valid measurement question. Questions that fail this test are flagged-not silently turned into a confident zero for the brand being tracked.
What the research found
Round-trip validation appears in information retrieval research including Promptagator/InPars. In the cited research, filtering unvalidated synthetic questions improved retrieval quality on 8 of 11 benchmark datasets, with a +2.5 nDCG average improvement.
Plans
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Starter
$29/mo- 15 tracked prompts
- 4 AI engines
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Most popular
Growth
$79/mo- 50 tracked prompts
- 7 AI engines
- AI Marketer: 5 tasks a day, 20 drafts/mo
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Pro
$139/mo- 100 tracked prompts
- 8 AI engines
- AI Marketer: 10 tasks a day, 40 drafts/mo
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Scale
$289/mo- 100 tracked prompts per project
- 8 AI engines
- AI Marketer: 10 tasks a day, 40 drafts/mo per project
FAQ
How is Brand profile different from the visibility score?
The visibility score measures the share of unbranded buyer questions in which AI mentions your brand. Brand profile shows what AI says about your brand, including answers to questions that name it directly. Branded questions stay out of the score because the question already gives the engine your brand name.
Do branded questions use prompts from my plan?
No, branded questions do not count toward your plan's prompt limit. GapCite asks each engine five questions about your brand by name each week, and Brand profile is included in every plan.
How often does Brand profile update?
Brand profile updates with each weekly tracking run. The weekly branded answers are shown in full and feed the profile.
What happens when AI makes a wrong claim?
GapCite identifies statements that contradict the brand facts you confirmed, such as an old price or a feature incorrectly described as missing, and shows the pages the engine cited. Each one appears under Technical fixes, and on plans with AI Marketer it becomes a task with the correct sentence to add to your site and the cited pages to ask for a correction.
Which AI engines are included?
Starter ($29) includes four engines: ChatGPT, Claude, Perplexity and Gemini. Growth ($79) includes seven engines, while Pro ($139) and Scale ($289) include eight. Brand profile is included in every plan.
Hear what AI says about you.
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