Docs / Action items

Action items

Read an action item

Click Actions to review your action items.

Each item has a Problem and a Solution. Items show New or how many weeks they have been open.

Start with top priorities

Click Top priorities to see the highest-priority items across all categories, ranked in this order:

  1. Citation-blocking technical issues.
  2. Content gaps where competitors are mentioned instead of you, and active negative sentiment.
  3. Zero-citation gaps.
  4. Open-ground content gaps, non-blocking technical issues, and citation gaps where you already have some citations.

Review content and technical gaps

  • Click Content gaps for prompts where you are not mentioned or a competitor is mentioned. Items show whether your site already has a related page that is not being cited.
  • Click Technical fixes for issues from the website audit. Some include a paste-ready fix, such as structured data or a robots.txt rule. Click Copy to copy an available fix.

Review citation and sentiment gaps

  • Click Citation target for third-party sites that engines cite where your brand is missing.
  • Click Sentiment for recurring negative tone patterns. These need human judgment and are never auto-drafted.

On Growth, Pro and Scale, you can use AI Marketer on a content gap or citation gap. Click Write it for an article or Draft outreach pitch for an email.

See resolved items

Click Completed to see items resolved since earlier passes.

The summary at the top shows what was resolved since the last check.