Docs / Citations and website audit

Citations and website audit

Review cited sources

  1. Click Audit.
  2. Click Citations.

Citations shows which websites AI engines cite as sources in answers to your prompts.

  • My citations: pages from your own site that get cited.
  • Competitor citations: other sources cited.

Open your website audit

  1. Click Audit.
  2. Click Website audit.

The audit checks whether AI engines can read and cite your pages. It covers your homepage plus up to 20 more pages from your sitemap. Repeated findings are grouped.

The audit refreshes weekly. Every check reports its own present, missing, or graded status. There is no invented overall score.

Structured data and page metadata

The audit checks:

  • Structured data: FAQPage, Organization, Article, BlogPosting, HowTo and BreadcrumbList.
  • Freshness dates and author information in structured data.
  • Meta description: missing, too short under 50 characters, too long over 160 characters, or good.
  • Canonical tag.
  • Open Graph title and description.

Access and page content

The audit also checks:

  • noindex.
  • robots.txt blocks for named AI crawlers, such as GPTBot and ClaudeBot.
  • Question-style H2 and H3 headings.
  • Missing or multiple H1 headings.
  • Pages under 300 words.
  • Image alt text coverage as a percentage.
PreviousAI traffic: Google Analytics and the website beacon NextAction items